Across Europe, the pharmacy landscape is undergoing a profound transformation. What was once a transactional space – where patients collected prescriptions – is now evolving into a dynamic, patient-centred environment. This shift is not just a response to changing consumer expectations; it’s a necessary evolution in the face of growing health care pressures, aging populations and the rising demand for accessible, preventive care.

At the heart of this transformation is Alphega Pharmacy, a network of European independent

pharmacies united by a shared mission: to reimagine the role of pharmacy in modern health care and to empower pharmacists to become leaders in community well-being.

The traditional pharmacy model is no longer sufficient to meet the needs of today’s patients. As health care systems across Europe face increasing strain – from workforce shortages to rising costs – pharmacies are stepping up to fill critical gaps in care. Patients are seeking more than medication; they want trusted advice, timely access to services and personalised support that fits into their daily lives.

Alphega Pharmacy is leading the charge in redefining what a pharmacy can be. Our vision is clear: to transform pharmacies into European Health Hubs, accessible spaces powered by digital innovation, centered on prevention and grounded in personalised care.

This documentary is part of the FIP: Pharmacy for All, an official series of the International Pharmaceutical Federation, brought to you by Special Interest Films.